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Microsoft 365 Copilot Announcement

Branding, Creative Direction

Moving away from the traditional dark and techy aesthetics associated with AI, I envisioned the visual expression of Microsoft 365 Copilot using a soft pastel palette to make AI more approachable and inviting. This visual style embodies a seamless blend of creativity and technology, mirroring the shift towards large language models. Every element was thoughtfully designed to bring a sense of humanity, warmth, and friendliness to the portrayal of AI.

In the early phases of art direction, I focused on typographic representations for text–based input. This approach leverages Copilot's ability to utilize large language models (LLMs) in conjunction with your data from the Microsoft Graph—such as your calendar, emails, chats, documents, meetings, and more—and integrates seamlessly with Microsoft 365 apps to turn your words into a powerful productivity tool

Microsoft's journey in the AI landscape has been both remarkable and impactful, marked by steady growth in innovation, strategic investments, and market share. The Microsoft 365 Copilot Announcement established the initial look and feel, and it continues to make AI more approachable and inviting in  announcements made today.

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